Frans Coenen's success in training salespeople and consultants competing in complex sales environments makes his collaboration with ValueSelling Associates a perfect match. ValueSelling Associates, Inc. is the creator of the ValueSelling Framework®, a sales methodology that provides skills and tools to support every stage of the sales process, whether already developed or still in development.
Since 2004, Frans has been the founder and managing partner of a European consulting firm. He brings over 30 years of sales and management experience to his consulting practice. He is passionate about working in multicultural environments and has participated in international projects with clients in the software and IT services, business consulting, telecommunications, insurance, and pharmaceutical industries.
Born and raised in the Netherlands, he began working at Exact Software, a Dutch ERP software provider. After eight years in various sales responsibilities, he founded a consulting group for Exact Software, and a year later, his group was awarded the Fastest Growing Exact Software Reseller Award.
Like a true Flying Dutchman, he left the country in 1994 and joined Origin Technologies. Frans was responsible for QAD's service line at Origin Mexico, overseeing business development in Mexico and Latin America. In his third year, his team received the award for Best Alliance Service Partner in Latin America for QAD. He subsequently became Country Manager for Interact Commerce Corporation in Spain, creators of ACT! and SalesLogix.
Frans holds a degree in Business Administration and an Executive Master's degree from IPADE in Mexico City, as well as a PDG from IESE Business School in Barcelona. He currently resides near Barcelona, Spain.
Frans is fluent in English, Spanish, Dutch, and German.
