Success Story Pivote Marketing

Integration CRM with VoIP

Pivote Marketing is a direct marketing company with an emphasis on direct marketing by phone. This activity requires tools to adequately fulfil the challenges and necessities that the company faces

Like there are:

• Easy management of campaigns
• Centralize data of clients
• Flexible remote connection to clients
• Vision of Pivote

Among these, the major challenge for Pivote was to decrease the time for management of its campaigns. But they also defined additional goals to be hit, like a much more efficient workplace with a centralized database of all client information and increased visibility during all campaigns in process.

Finally Pivote selected a solution able to automize the management of the telemarketing processes seamlessly, as well as easy assignment of calls to the responsible people in those campaigns.

Salesnet

Pivote selected Salesnet simply because all needed characteristics were readily available. An advantage during the evaluation was the high acceptance of Salesnet in the USA. The solution, according to Joris Siroo of Pivote, is an excellent price/quality relation, we have been able to reach all set objectives, the transparency has increased and the user acceptance is high within Pivote. "All in all an IT investment that has had a rapid ROI", comments Joris Siroo, General Manager at Pivote.

Asterisk

In the 2nd fase of the implementation Joris Siroo to fully integrate Salesnet with the VoIP system called Asterisk, a flexible system to easily manage all your calls through the internet. To fully guarantee the success of this integration Win Result partnered with Quarea, experts in telecommunications and certified in VoIP technologies. As this was the first ever developed integration, we had to write the code from zero, nevertheless with the help of the detailed documented and complete API interface in Salesnet we were able to get the job done in less than 3 days. "It’s with satisfaction that we judge the project at Pivote, our first Salesnet customer fully integrated with the nowadays extremely popular VoIP technologies, a great reference site for us in Europe", comments Frans Coenen, Managing Director at Win Result.